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Daily Archives: June 24, 2012
“The Tourism Equivalent of New Coke”: New York Summer Campaign 2012
In what has been a very bold and divisive move, the state of New York have ‘tinkered’ with their sacred “I ♥ NY” slogan for the new summer tourism campaign for 2012. Initial reactions have been incredibly mixed, with one … Continue reading
Posted in mADness, travelocity
Tagged advertising, America, BBDO, New York, summer, tourism, travel
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